Earth Hour Community Meet Producers

By February 25, 2022 No Comments

Local market can reveal a real picture of the food system in an area. Types of food products that are commonly traded, patterns of food distribution to and from the market, or market management, even local food traditions can be known from what is found in the market.

Today’s young generation are future stakeholders who will be dealing with  ecological and social issues including and related to food. They need to gain personal experience and see for themselves what is happening on the ground around food production (and distribution). Given their potential as agents of change and development actors, an understanding of sustainable food systems is essential. Young people need to get used to making wise food choices and knowing where their food comes from.

After some time ago the Earth Hour community worked together with Pangan Bijak Nusantara project to identify local food in Jakarta, Bandung, Yogyakarta, Medan and Makassar, they again collaborated on another mission to learn about food market and be the messenger for better food system. Through visits to local markets in the regions, talks with food production actors, finding out the opinions of traders in the market and even shopping for food products.

Pabaeng Baeng Market in Makassar, South Sulawesi is where Putra bought secang (sappan wood). Secang is believed to have medicinal properties when it is soaked into drinking water. Bringing his own grocery bag Putra claimed to quite often shop at this traditional market. Cassava and nuts very easy to find, he said. In another part of the city there is Artani Bulk Store selling various food products in-line with wise foodways principles, found neatly arranged on the store display. While in Jakarta, Hawa got the opportunity to chat with Ahmad Fahrizal, a farmer of Avocado Cipedak, a typical Jakarta local fruit.

Click for full video of market visits in:

Why should Earth Hour community care about food?

Back to 15 years ago when Earth Hour movement was first initiated, its mission was to campaign and invite all individuals, communities, business practitioners and governments around the world to understand and do necessary actions to cope with climate change problems.

Ambassador of Wise Foodways movement Amanda Katili PhD stated that of all greenhouse gas emissions triggering climate change and extinction of biodiversity, one-third of the causes are food systems. So if food system is fixed then one-third of the problem of climate change can be solved. “Food can be both a problem and a solution to the climate crisis,” Amanda said.

Earth Hour community mostly young and productive people, school and university students. Therefore collaborating with them is an effort to help young people understand the challenges of food system in their local areas and further build their willingness to be part of solution for food systems.

Wise Foodways = Climate Friendly Food

Choosing wise food (that is local, healthy, fair and sustainable food) means creating a climate-friendly food system. Each individual can help mitigate climate change by choosing wise food from food producers who care about local, healthy, fair and sustainable resources.

“Food can both be a problem and solution of climate crisis”

Amanda Katili PhD
Director of The Climate Reality Project Indonesia
Ambassador of Wise Foodways movement

Also read (in Bahasa):
Wise food produce from North Sumatra
Wise food produce from Jakarta
Wise food produce from South Sulawesi Selatan
25 Local food from Sulawesi (video)
Wise food produce from Yogyakarta

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