#Wise Foodways

What is Wise Foodways of the Archipelago?

Wise Foodways is a movement to promote and speed up improvements in the direction of consumption patterns, local, healthy, equal and sustainable food production and distribution.

Why Wise Foodways of the Archipelago?

The global population will reach almost 10 billion people by 2050. If food consumption and production habits are still the way they are today, it is very difficult to ensure that everyone can fulfill their food needs without the risk of increasing hunger, increasing deforestation and increasing greenhouse gas emissions.

To anticipate those things, a significant change in consumption and production patterns is required as well as a policy environment that supports good food production, distribution and consumption.

These changes can be made starting by food consumption selection. We generate and increases demand for food products that fulfill 4 requirements for the customer / market. In this way, the public can support the availability of the types of food that farmers / producers need to produce.

What are the requirements for considering a food product / foodstuff as a wise food?

The keywords of Wise Foodways of the Archipelago are local, healthy, fair and sustainable.

#PanganBijak Local is a non-imported food which is produced in and around the area. We include their regional identity as well as the identity of the community that produces the food. Local food is part of the culture and wisdom of the local communities

#PanganBijak Healthy is natural food, nutritious, clean, does not use pesticides and insecticides in its growing phase, does not contain 4P (colorants, preservatives, sweeteners, flavor enhancers) in manufacturing.

#PanganBijak Fair is environmentally fair food, easily accessible to customers, prosperous for the producers, and has a fair market price for both consumers and producers.

#PanganBijak Sustainable is food of local varieties, natural (including organic), environmentally friendly, sustainable (preserve the biodiversity, ecosystem resilience, producer welfare and respecting human rights).

Our Products

The Wise Foodways of the Archipelago Products are all local Indonesian products which comply with the principles of sustainability, fairness and health.

Our campaign currently raises 7 food products from 8 provinces in Indonesia, namely Adan Krayan rice from North Kalimantan, Forest honey from West Kalimantan, Sago from Riau, Virgin Coconut Oil from North Sumatra, Coffee from South Sulawesi, Palm sugar from Southeast Sulawesi, and Crude Solar Salt from Central Java.

These products of food are compatible with sustainable, fair, healthy and local principles and are used as examples to inform the public about wise foods and the effect of food choices on Indonesia’s food system.

These 7 products are expected to encourage the existence of related products, create demand and satisfaction for wise food products, and create markets and regulations for wise food.

How to get our products?

You can obtain our products directly from the producer/community by contacting the person in charge of the production. Check out Pangan Bijak Nusantara Products.

Are our products certified?

There are several products that have been certified, some of those are in the certification process. Certification is an essential component to ensure the quality of the production process and results. Unfortunately, this certification system can’t be accessed by all producer / producer groups.

One of the purposes of the Wise Foodways of the Archipelago campaign is to initiate a participatory method of quality assurance that requires local stakeholders for food products based on the environment. Products can be certified at a more affordable cost through this participative local quality assurance system.

What if there is a similar food product that is not included in the list?

Indonesia has many food items that are still not commonly recognized but developed in a sustainable way by the wider community. If there are representatives of organizations such as AMAN, ASPPUK, NTFP and WWF in your area or there is a PARARA (Panen Raya Nusantara) network, inform them of these food products so that they can be supported in producer disclosure, development assistance, distribution and capacity building.

Who produces Wise Foodways of the Archipelago products?

Wise Foodways of the Archipelago Products are produced by local farmers / communities throughout Indonesia.

Who is involved in Wise Foodways of the Archipelago Campaign?

Wise Foodways of the Archipelago initiated by a consortium consisting of several organizations namely Hivos, WWF-Indonesia, ASPPUK, NTFP-EP, AMAN and a network of these organizations in PARARA (Panen Raya Nusantara).

The Wise Foodways of the Archipelago Campaign aims to meet as many food-related stakeholders as possible, such as consumers, producers, the commercial sector and both local and central governments.

The role of women and youth as agents of change is needed to drive and expand the Wise Foodways of the Archipelago campaign.

Why do women have a central role in Wise Foodways of the Archipelago campaign?

As Consumers – Because women have an important role in the purchase and processing of food in the family. Women are usually more worried about a balanced diet, so it is very important to include them in this campaign.

As Producers – Women by profession are farmers, producers and even sellers. Their involvement in the campaign is important so that the implementation of sustainable production practices becomes working culture. In addition, women are protectors of biodiversity and guardians of traditional agricultural culture. The sustainability of food products depends on the availability of seeds, the conservation of the lands and traditional cultural practices of agriculture.

What about the role of youth?

Currently, many young people, especially in urban areas, are isolated from the food production process. All they know is that food products come from supermarkets.

Young people have a lot of energy, their mobility is very high, their minds are more accessible and adaptable, their capacity to innovate is also good, and their ability to play social media that can shape opinions is quite fluent in today’s digital age.

The participation of young people in the Wise Foodways of the Archipelago campaign is also a way of reintroducing the process of food processing, cultural values of Indonesian food forms, social ethics and conservation of the environment.