The word ‘Bijak’ or wise was chosen to reflect all four elements of sustainable and equitable food systems: local, healthy, fair and sustainable.
The current campaign has identified 7 products as symbols to help educate the public about Pangan Bijak Nusantara or the wise foodways of the archipelago. These products are produced by local farmers and Indigenous people, men and women.
These (7) seven products are Adan Rice from the Krayan in North Kalimantan, crude salt from Rembang in Central Java, Virgin Coconut Oil from Nias, North Sumatera, palm sugar from Kolaka, North Sulawesi, forest honey from Danau Sentarum in West Kalimantan, coffee from Toraja and Enrekang in South Sulawesi, and sago from Tohor River in Riau.
Local
Locally-grown food and not imported
Uses local food superior seeds and germplasm
Locally produced
Applying values of local wisdom
embraced in the region
Healthy
HealthyOrganic
No additives or only natural preservatives
Clean and hygiene
Highly nutritious
Fair
FairFair price
Accessible by consumer
Improve produces welfare
Fair for environment
Sustainable
SustainableAppropriate seed varieties for local natural and culturalfriendly
Environmental friendly
Food is harvested, collected and processed responsibly
Also visit: : PARARA
PARARA is short for “Panen Raya Nusantara” or “Great Harvest of the Archipelago”.
The PARARA movement aims at promoting much-needed changes in the ways of today’s production, consumption and distribution of commodities, particularly food products. PARARA is part of the Wise Foodways campaign (local, healthy, fair & sustainable).
PARARA
”Let food be thy medicine and medicine be thy food
Hippocrates
