The word ‘Bijak’ or wise was chosen to reflect all four elements of sustainable and equitable food systems:  local, healthy, fair and sustainable.

The current campaign has identified 7 products as symbols to help educate the public about Pangan Bijak Nusantara or the wise foodways of the archipelago. These products are produced by local farmers and Indigenous people, men and women.

These (7) seven products are Adan Rice from the Krayan in North Kalimantan, crude salt from Rembang in Central Java, Virgin Coconut Oil from Nias, North Sumatera, palm sugar from Kolaka, North Sulawesi, forest honey from Danau Sentarum in West Kalimantan, coffee from Toraja and Enrekang in South Sulawesi, and sago from Tohor River in Riau.


Locally-grown food and not imported

Uses local food superior seeds and germplasm

Locally produced

Applying values of local wisdom
embraced in the region



No additives or only natural preservatives

Clean and hygiene

Highly nutritious


Fair price

Accessible by consumer

‎Improve produces welfare

Fair for environment


Appropriate seed varieties for local natural and culturalfriendly

Environmental friendly

Food is harvested, collected and processed responsibly

Also visit: : PARARA

PARARA is short for “Panen Raya Nusantara” or “Great Harvest of the Archipelago”.

The PARARA movement aims at promoting much-needed changes in the ways of today’s production, consumption and distribution of commodities, particularly food products. PARARA is part of the Wise Foodways campaign (local, healthy, fair & sustainable).


Let food be thy medicine and medicine be thy food